Mind of Moms - From Insight into Action

The Mind of Moms Summit is designed specifically for businesses that want to connect with mom bloggers and those they influence. (The 33+ million US moms who are on social networks.)

The next Mind of Moms Summit is on October 15, 2009. This session is a day long track at BlogWorld & New Media Expo in Las Vegas.

The Mind of Moms track is a one day, intense session that offers a unique opportunity for your organization to get a close look inside the minds of mom bloggers. Gain insights from some of the most influential, socially connected moms on the planet and leave with the tools you’ll need to turn that insight into action!

Speakers

Kate Thorp Realgirlsmedia.com

The media network bringing it all together for women.

View Kate's Bio

Amy Clark Momadvice.com

Securing the best and brightest bloggers for your campaigns.

View Amy's Bio

Barbara Jones One2OneNetwork.com

PR and Marketing Best Practices

View Barbara's Bio

Renee J. Ross Cutiebootycakes.com

How To Approach Moms Of Color in the Blogosphere

View Renee's Bio

Amy Lupold Bair Resourcefulmommy.com

Sometimes it's just in the family tree...

View Amy's Bio

Kelby Carr Typeamom.com

Real moms sharing real advice

View Kelby's Bio

Lindsay Maines Rockandrollmama.com

Because you’ve still got it.

View Lindsay's Bio

Rebecca Watson Realgirlsmedia.com

Leveraging Networks and Agencies for efficient blogger programs.

View Rebecca's Bio

Rachel Sarah Singlemomseeking.com

Playdates, Blind Dates, and Other Dispatches from the Dating World.

View Rachel's Bio

Agenda

This one day, intense track at the BlogWorld Conference offers a unique opportunity for your organization to get a close look inside the minds of mom bloggers. Gain insights from some of the most influential, socially connected moms on the planet and leave with the tools you’ll need to turn that insight into action!

10:00 - 11:15 Session One:

"Emerging Trends -- Moms and Marketers Thriving in Social Media": Kate Thorp and Kenny Tomlin

New trends
Mom blogger influence
Marketers and mom bloggers

11:30 - 12:45 Session Two:

"Rules of Engagement"

1. How to Pick a Blogger -- Finding the Best Fit For Your Brand: Amy Clark: Learn how to make sure you choose bloggers/ content creators that make sense for your business, considering factors like relevance, Influence, authority and audience.
2. What Now? Reaching Out: Barbara Jones: Learn how to establish relationships in the blogging community and ultimately, distinguish yourself from the hundreds of pitches bloggers receive.
3. No, You Can't Control Content -- But That's Okay: Renee Ross: Part of working with bloggers means understanding that content can't be dictated precisely, but that's a good thing.

LUNCH KEYNOTE - joint session

2:00 - 3:15 Session Three

"The Value Exchange -- Making it a Win-Win"

1. What's In It for Me? Amy Lupold Bair: See the experience from both sides -- how the blogger/business relationship is mutually beneficial.
2. Making Compensation Work for Everyone: Kelby Carr: Learn what is and isn't fair, especially in light of recent FTC regulations.
3. Creative Outreach -- Moving Beyond the Review/Giveaway: Lindsay Maines: Blogger relationships aren't limited to the standard model -- learn creative ways to engage bloggers that allow for positive, long-term relationships.
4. Leveraging Networks and Agencies for efficient blogger programs: Rebecca Watson: Learn how to make the blogger partnerships more efficient and how to get better results – an agency perspective.

3:30 - 4:45 Session Four

"Diversity and Niche Blogs"

1. Moms of Color -- Renee Ross: Moms of color are an influential segment of the blogosphere -- here's how and why you'll want to work with them.
2. Single Moms -- Rachel Sarah: Diversity includes a myriad of family structures -- learn to look beyond the nuclear family unit.
3. Non-Traditional Mom Bloggers -- Lindsay Maines: Every "mom blogger" has a unique point of view, which is what makes each one valuable to her audience.

Register for BlogWorld

Registration for The Mind of Moms track is done directly through the BlogWord site. Register for just the Mind of Moms track or stay the weekend in Las Vegas and network and learn all you can about social media and more by attending the entire BlogWorld conference. REGISTER HERE and select the option that best fits your needs. Use the code MOMSVIP for special pricing.

About BlogWorld

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, from October 15th through October 17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities. In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention--BlogWorld

Mind of Moms Recap

On May 5th, 2009, Rockfish Interactive hosted the first Mind of Moms Summit in Bentonville, Arkansas. The summit was designed to offer a unique opportunity for participants to get a close look inside the minds of mom bloggers and to gain insights from some of the most influential, socially connected moms on the planet. The event was a huge success, but don't take our word for it. Take a look at what the participants had to say during the event.